Move Your Business Forward Without the "Spin"

Too many times Steve has been caught in dialogues with folks who, when he tells them he is in #strategiccommunications -- "public relations-type work" -- they reply, "Oh, you spin for people."

Nahnahnahnah. Words carry meaning, but this is more than simple connotation.

#Communications pros must promote and move the business forward. But it is a disservice to the profession and clients (internal or external) if your communications don't acknowledge problems or issues in the enterprise -- and the path being taken to fix them.

Good strategic communicators must acknowledge challenges in the enterprise while also communicating the fixes. Spin has n place, here.